Why every restaurant should be taking online reservations
For restaurants, bars and hotels, their website is one of their most important marketing tools. For new customers, many will first check out their online presence such as their website, Social media accounts (Facebook, Twitter, Instagram) as well as customer reviews on portals such as TripAdvisor and Google places.
Make it easy for visitors to convert into customers
Therefore, it’s becoming increasingly important for smaller, local restaurants to be able to make it as easy as possible for customers to make a reservation without having them to jump through hoops to do so. If a potential new customer has landed upon your website, likes the look of the menu and has been won over by recent customer reviews, then there’s a pretty good chance at this moment in time they’ll want to experience the same and make a reservation. So, to do so, what are the options. Giving the restaurant a call is one option. But what if they are visiting the website out of normal opening hours…will there being any staff available to make the reservation? Or maybe it’s a particularly busy time of day and despite ringing, there’s no staff available to pick the phone. That may have just cost your business a new customer and revenue.
If your website gives visitors the ability to easily reserve a table online then this has a number of advantages, such as the ability to instantly convert website visitors to customers, as well as allowing the visitor to make reservations at any time of day or night (research indicates that up to 30% of online reservations are made whilst a restaurant is closed.)
Build your database, help your marketing efforts
As well as having the potential to increase revenue and customer numbers, a reservation system will also act as a marketing database that will store important customer data such as names and email addresses that can then be used for future marketing campaigns.
If you have a website to display great looking photography of your dishes and take pride in showing off your menu, but then don’t offer a way of capturing reservations for the customer there and then, you may well be missing out on important extra reservations!
To discuss how we can integrate an online reservation system easily and efficiently within your own website, get in touch.