Rebrand of Stunning Ventures | Driving Experience Providers in the UK
No activity creates more excitement than the opportunity to drive a genuine race car on a famous UK Circuit. Stunning Ventures offer driving experiences enabling customers to enjoy the thrill of becoming a racing driver and drive, under the guidance of professional instructors, around the track at high speed.
Business owner and ex professional racing driver, Tim Matthews, approached BrandCymru for assistance in rebranding the company in order to appeal more to their target market (The corporate sector) that would require team building days, and unique avenues in which to promote their business.
The first step of the rebrand was to create a new brand identity for the business which would capture the imagination, excitement and technical agility of the cars, and motorsport in general. The original logo was now outdated, too generic in design and was missing the mark when targeting businesses who who be prepared to spend time and money in developing business relationships with Stunning Ventures.
The old company logo was outdated, generic in font and design, and didnt appeal to the corporate target market. The new logo utilised the blueprint of the typical spec of race car used, appealing to motoring enthusiasts by engaging through engineering and design, but also portrays a modern, professional look.
The next phase of the rebrand process was to develop a website that would appeal and engage with motorsport fans, novices and corporate businesses, all of whom would either be interested in taking part in a driving experience day or by creating a business relationship through sponsorship and branding.
The website we created for the business has an easy to use content management system suitable for desktop and mobile users. The design goals for the website was to replicate the basis of the logo into the website – clean lines, easy to read, with graphics that would capture the excitement, glamour and engineering technology associated with top class motorsport.