Holmes & Castle

Creating a strong and bold identity for a new South Wales estate agency.


Branding, graphic design, print services

Holmes & Castle is new estate agent based in Cwmbran Town Centre, Torfaen. As a newcomer to a crowded and competitive market, they needed a strong, memorable and bold brand identity that would set them apart from their competitors and help them distinguish themselves as a fresh, modern and friendly estate agency that offered a high quality service for lettings and sales throughout Torfaen and Newport.


Creating the branding

We designed a brand identity for Holmes & Castle that would help them stand out from the crowd in what is an already overcrowded and competitive industry. The message that the company wanted to portray was simple – bold, memorable, fresh and friendly. To ensure this was carried through all marketing materials and signage, we used a font that was bold and strong and easy to read. The logo itself is simple, but strikingly clear so that it stands out on sign boards, such as the ones place outside customers homes. The lime green and dark charcoal colours that are used throughout the branding are modern and strong, and different from many similar businesses within the area.

Along with the logo, we designed a series of marketing literature to help promote the business that included corporate stationery, leaflets, welcome packs, pull up banners and external signage.


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