Brand Identity for ‘Formula Dragon’ | Motorsport Competition in Wales

The Logo Design For The Motorsport Company

Formula Dragon is a motor sport competition open to every resident of Wales aged between 16 and 50. It is aimed at providing an opportunity for members of the public to become racing drivers, mechanics or technicians within three levels of UK motor racing. Ultimately any successful competitors will compete in the British Touring Car Championship supported by a Welsh team. Formula Dragon will run according to all UK MSA rules and regulations.

A brand identity was required by the competition owners, SVG Promotions in order to promote the Formula Dragon brand throughout Wales. The brand has two core areas in which to market – to potential competition entrants who are interested in motorsport and dream of racing at the highest level, and secondly, corporate businesses who see the competition as a good medium in which to promote their company and be given sponsorship opportunities.

The competition events will commence early in the summer of 2013 with driver selection completed in six weeks ready for races during late summer. The events will be filmed throughout for broadcast either on TV or via the internet.

In terms of identity, a logo design was created that covered the core values of the brand – it’s Welsh racing establishment which is represented by the Dragon and the bold, brash colour and typeface which represents speed, movement and agility.



Graphic Design & Motorsport Brochure Artwork For Corporate Marketing

To promote the brand and its events, a corporate marketing brochure was required to generate interest in businesses that would be willing to sponsor the event. The 4 page brochure includes images from the British Touring Car Championships and also from the parent company’s (SVG) own driving experience events.


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