Brand Development for Clarins Handpost Beauty Treatment Rooms, Newport South Wales
The Handpost Beauty Treatment Rooms are a new Clarins Accredited Beauty Salon located in the city of Newport, South Wales. It is situated inside the well known and highly established Handpost Pharmacy and is in the privileged position of being the only Clarins Salon in Newport. We were approached by the owner and manager of the new business to develop the salon branding ready for launch in Summer 2013.
At our initial meeting, it was established that at present there was no brand identity in place or online presence. However, because of our previous salon branding work with a number of other businesses in the area, we were commissioned to provide a high quality and striking brand identity which would then transfer through to the online presence and all design for print.
Because of their accreditation with global beauty brand ‘CLARINS’, it was highly important that the ‘Handpost’ brand aligned itself with the brand values that Clarins promote, and to portray the same qualities within their own brand.
In terms of identity a logo design was created that give the brand a traditional, established and high quality persona, which is reflected in the quality of service and product that the Clarins trained therapists provide to their clients.
Again, aligning with the Clarins brand was a priority, so there for a similar red colour tone was created to present itself alongside the Clarins brand.
Website Design For Handpost Beauty Treatment Rooms Newport
The brief for the online presence for the Handpost Salon was to create a website that was clean, professional and matched the whole salon branding. Using official Clarins images, we were able to create a website that presented both the Handpost and Clarins treatments and products in a easy to navigate and functional CMS solution that can be easily managed by salon staff.
A priority for the website was for it to be responsive and user friendly for those viewing on mobile and tablet. The accordion style of treatment menus and the way in which each treatment is presented allows viewers to navigate freely throughout each individual page.
You can view the Handpost Beauty Treatment Rooms website at www.handpostbeauty.co.uk
View the Handpost Facebook page at http://www.facebook.com/clarinshandpost
Follow Handpost Beauty of Twitter at http://www.twitter.com/clarinshandpost
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