Brand Identity Design For In Your Oils Salon in Newport, UK

The Brief

‘In Your Oils’ is a new salon located on the outskirts of Newport City Centre, South Wales. The salon specialises in providing ¬†services such as complementary therapies, sports massages and aromatherapy treatments. The business required a brand identity that suited the nature of the business and aligned with its core values, but at the same time did not want to be seen as a beauty salon type business. An identity was required that promoted the business through the benefits of complementary therapies, health and wellbeing and massage therapy.

The identity was to be used throughout all future marketing material and website.

The Result

We created a brand identity that aligns itself to the core values of the business. The logo design uses a strong, bold typeface that is crisp, modern and confident. The logomark represents a ‘ripple’ of essential oil (such as lavender) that is widely used throughout many of the treatments and products the business supplies.

The visual identity and its colour scheme was then then used throughout all signage and marketing materials, such as appointment cards, treatment lists, leaflets and gift vouchers.

The website then continued this theme and was created by our IT associates, Hindsight IT. The website can be viewed at


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