Having a website built is one thing, but making sure that it works effectively to generate enquiries and sales is quite another.
We believe your website should achieve 3 things:
We design websites that look great, represents your brand identity, tone of voice and ultimately leads to enquiries or sales. What’s more, we also make sure that the websites we design are easy to access and look just as good on a mobile phone or tablet.
We often find that before starting a project, our clients have great services, products and ideas, but find it difficult to come up with the content that really sells them to their target market. We think having great content is just as important as having a good looking site. Before we start any web project, we create a strategy for creating the content that ensures when your website is launched it will attract the right audience and keep them engaged.
We take the time to understand your business so that we can advise on the type of content and how much is needed.
The background research allows us to begin the creative process for your website. As a standard service, all of our website design systems are built using Content Management Systems (CMS) that gives greater flexibility for the client to access and manage without the constant supervision of the web designer.
CMS also allows your site to grow seamlessly with your business and can include extra features, more pages and new components such as an ecommerce system, allowing you to sell products and services online.
Your main purpose to having a new website, other than increasing brand exposure, is to turn visitors into customers. An easy to navigate, functional and informative website design will have the ability to turn visitors into customers. To do this, the website should look visually appealing, align with the brand identity and present content which is easy to read and contains clear calls to action. An increasingly important factor which we also take into account is the viewing device that your customers will be engaging on – smart phones and tablets require ‘responsive’ web design in order to be viewed correctly.
The majority of our ecommerce websites are built using open source CMS platforms such as Magento, which is widely regarded as one of the most powerful, flexible solutions available. If you’re considering an ecommerce website, whether it’s your first step into selling online or you’re looking to improve your online presence, our websites provide user friendly and intuitive administrative interfaces. This allows our customers to streamline their online retail processes, whilst retaining full control over every aspect of their store from merchandising to promotions.
Many traditional ‘bricks & mortar’ businesses have survived well for many years on the high street through repeat customers and local word of mouth. However, in recent years, the internet has brought global retail outlets to the comfort of the customer’s homes.
A well built ecommerce website has the ability to generate new custom, not just locally but now on a national, and even international scale. With a well optimised site (such as using specific product tags and descriptions) you can promote your products to a new audience that may never have found you without a website.
Obviously, the main purpose of having an ecommerce website is to sell your products online by turning visitors into customers. An easy to navigate, functional and informative website design will have the ability to to do this. Our websites not only look visually appealing, they also align with your brand identity and present images and content that is easy to understand and contains clear calls to action. An increasingly important factor which we also take into account is the viewing device that your customers will potentially by purchasing on – smart phones and tablets require ‘responsive’ web design in order to be viewed correctly.