Foursquare Rebrands and Unveils New Logo
One of the leading social media app Foursquare has announced its biggest change since the initial launch in 2009. As part of the rebrand, the company has shifted its main function from a ‘check-in’ app to more of a local search engine with the focus on helping users find local places of interest.
To coincide with the rebrand, the new logo has also been unveiled:
According to Foursquare CEO Dennis Crowley, the new logo is based around a ‘superpower’ theme and the app’s ability to help users ‘see through walls’ and find the best places suited to the user instantly in any city across the world.
The rebrand is an interesting and quite radical one for the app as it tries to enter the marketplace currently dominated by Google Places and Yelp. User experience will be key to this, especially as the the app’s previous USP was the ability for the user to ‘check-in’ to venues.
So where have the ‘check-ins’ gone? In May, Foursquare launched their sister app Swarm that is essentially a streamlined version of the old foursquare app, albeit under a different name and visual identity. The difficulty that Foursquare has on it’s hands is that it will need to convince Foursquare fans that Swarm can do everything they could do previously, but at the same time keep them loyal to the Foursquare brand and make the service’s strengths obvious to the end user.