Electrolux unveils new brand identity

 In Design Related

Electrolux – manufacturer of home and professional appliances such as hoovers and ovens, has unveiled it’s new brand identity. Being a globally recognised brand, a rebrand can sometimes make or break a company’s fortunes. Having been around since 1909 it was vital for Electrolux that any rebrand remained distinctive, true to it’s roots and didn’t alienate it’s existing customer base.

electrolux-logos

Although only subtle changes have been made, we think that the rebrand has worked really well. Keeping the logo mark intact, which is globally recognised and distinctive is a great move (think of Nike, Coca-Cola and McDonald’s who all do the same.) The change of typeface to a more modern, cleaner and fresh font brings the brand in line with modern trends and technology, obviously something very important for any manufacturer in this industry.

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