Search Engine Optimisation
The Three Salmons Hotel, situated in the picturesque town of Usk, is one of the most well-known establishments in the area. A friendly and welcoming service and produce of the highest quality are at the core of everything the Three Salmons do. We worked with them to design and build a new responsive website that improved their online presence, allow visitors to easily access menus and to have the ability of managing online reservations for accommodation and restaurant tables.
An increase in social media activity was also required, so we worked with the hotel’s marketing manager to create ongoing campaigns for Facebook and twitter to help promote services, offers and promotions within the hotel and restaurant.
We wanted to create a website that gave the right impression and matched the superior identity that the Three Salmons has built over many years. To do this, we used high quality images of the establishment to show off the hotel in all its glory. As it is also a restaurant and not just a hotel, we incorporated all of the restaurant menus onto the website as well as including pdf versions that can be downloaded by the viewer.
To improve the viewer experience, we also integrated two separate booking systems; one for room reservations, the other for restaurant table reservations. For the rooms, we used their existing 3rd party booking software that manages all bookings externally from the website. For the tables, we integrated a system within the website that captures all reservation details and then emails both the customer and the restaurant with confirmation of the booking details.
Through our services, the Three Salmons Hotel has a modern, contemporary and easy to navigate website that improves the visitor experience. Since the website launch, the restaurant has been able to take online table reservations which resulted in a significant increase in booking numbers. Wedding venue enquiries have also increased due to the wedding brochure and all general wedding information being made easily accessible to potential customers.
We also helped visibility on search engines such as Google, ensuring that the establishment is on page 1 for ‘Hotels in Usk’ and ‘Restaurants in Usk’.
As part of our ongoing relationship with the Three Salmons Hotel, we worked with them to help enhance their online presence through social media. We created a series of images that aligned with their brand identity to promote the establishment, their services and any offers or promotions that were running.
Printed marketing collateral was also required, so we designed and printed a high quality A4 landscape wedding brochure with a partial spot uv coated cover. Along with this, we also created their Christmas 2015 and 2016 booklets.