Tan Y Ffordd is a newly refurbished townhouse apartment based in the centre of the seaside town Tenby, Pembrokeshire. The owners of the property called upon us to create a new brand identity and website that would help promote the accommodation and generate bookings for customers throughout the year.
The brand identity needed to match the quality of the contemporary decor within the apartment. With it’s open-plan living space, 3 bedrooms and en-suite master bedroom, Tan Y Ffordd isn’t your typical self catering accommodation. Therefore, the branding, imagery and website had to live up to these standards.
The website needed to be friendly, colourful and easy to navigate. Firstly, we considered what features would be important to people viewing the site, and these were: 1. The high quality features of the accommodation needed to be made prominent to showcase what Tan Y Ffordd has to offer. 2. The locality (within a 5 minute walking distance of the town centre and a stone’s throw from a large beach) are both big selling points. 3. Online reservations needed to be integrated into the website, which is linked up with a Super Control booking system and Premier Cottages member account.
You can visit the website (and book your stay) at www.tanyffordd.co.uk