Client: Find Your Why
Project: Logo Design and Illustration
Launch Project: www.findyourwhy.co.uk
Find Your Why is a new organisation set up to help kids and adults find they cause, purpose and passion in both career and everyday life. This process is facilitated through a series of hands-on practical workshops led by experienced coaches and mentors.
We were commissioned by the organisation founders to create a visual identity through a logo and a series of illustrations that were personalised specifically to the organisation’s services and methodology. The brief was to create an identity that was fun, energetic and non-formal. It had to capture the imagination and represent the vision that the organisation has – to assist kids and young adults find their lightbulb moment; their ‘why’.