Brand Development – Logo, Website and Graphic Design for Bakestone Bakery

The Brief

Bakestone Bakery is new bakery company recently launched in Pontypool, South wales. Bakestone Bakery is unique in the fact that they exclusively bake gluten and lactose/dairy free produce at their factory. The ingredients within their produce therefore makes the produce suitable for anyone who may be a Coeliac or who suffer from any such intolerances.

We were commissioned to provide the business with a brand identity and website, along with promotional material that would help launch the business into the market and assist in promoting the business as a niche bakery company providing artisan goods such as Welsh Cakes, Muffins and Puddings.

The Result

One main aim of the brief was to ensure that the brand was viewed as a business that promoted the use of local produce and was seen as a ‘community’ business. As part of its local marketing strategy, the bakery was to attend regional and local events and shows such as the Royal Welsh and Newport Food Festival. Although looking to sell its produce on a national level, it wanted to preserve its local roots and not become too mainstream or commercialised.

You can view the Bakestone Bakery website here

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