Branding Tips For Small Businesses – How to Build a Better Brand
5 small business tips when it comes to branding
1. A brand is not a just a logo
The first thing you need to realise is that your ‘brand’ is not just a logo. A logo is a visual representation of your brand, but it is not everything about your brand, it is simply an identifier which you want customers to remember and recall. Your overall ‘brand’ is reflected in the way you and your staff talk and behave, the way your product is packaged, the way your website and other marketing materials are designed and presented and the service you provide. Your brand is made up of many things – tangible and intangible. For example – check your answer phone message; does it go straight to the generic service provider message or have you changed it to an inviting call to action to leave a message, or contact through other media? The small things can make the difference between losing or gaining a customer.
2. Know your competitors and define what makes your business different
Take a look at what your competitors are doing. What are they doing right; what can be done better? What works and what doesn’t? Identify the gaps in the market that your business can answer and focus your brand accordingly to maximise on the niche market.
3. Attend Local Business Events
Keep track of the all the local business events in your area. You can also become a member of the associations that organise such events. Brandnucreative is a committee member for Torfaen Business Voice, as well as being a member of The Dragons of Newport. Business networking is an excellent way of getting the word about your business out there, connect with the target audience and attract new customers to your business, as well as making connections which may be mutually beneficial. After all, networking is about creating relationships and not just taking.
4. Get Social
Social media platforms empower a business in so many ways. Considering the vast audience of the social web, social media such as Facebook, Twitter and Linkedin provide small business owners with an excellent opportunity to create awareness about their brand. By actively participating at social media, you can build genuine relationships and launch word-of-mouth campaigns. And above all, using social media is free marketing (apart from the relative cost of your time taken to use it.) Used effectively, however and Social Media can become an essential part of your marketing strategy.
5. Give Quality First Impressions
In order to gain trust and continued custom, you must define your brand identity and keep it consistent throughout everything you do. For example, If you are promoting traffic to your website then make sure your website looks professional and has the right call to actions and aligns with your brand. The colours of your logo must be the same as those throughout your website and promotional materials. Customers build brand relationships through many, lightweight interactions over time. Because of this, it’s crucial that your brand identity remain consistent. That way, every time a potential customer comes into contact with your brand, he/she sees the same brand identity and makes connections with your business.